Facebook is not new to copying features from other applications. Facebook’s newest victim is Musical.ly. Previously, the biggest social network has introduced several features from Snapchat by integrating them into Instagram and Facebook stories. Now it is adding the lip-syncing feature of Musical.ly’s app for Facebook’s live video broadcasts.
When a user wants to broadcast a live video from their smartphone through a Facebook mobile app, they will now see an option to include a popular song to lip sync with. While the new functionality is majorly similar to what Musical.ly does with music and dialogues from popular media shows, Facebook’s lip sync tool will only work for live videos. Moreover, you cannot filter live videos in your feed that uses the lip sync feature.
This move of Facebook constitutes its larger mission to allow users to have access to copyrighted music that can be incorporated into the content they share on social media. This will help the social network forge deals with record labels and music distributors to allow the use of their licensed songs in live and recorded clips.
Previously, Facebook has also copied the mechanism of maintaining streak through stories just like on Snapchat. Facebook-owned Whatsapp has also copied the groud video-call feature from Snapchat. This April Fool’s, Snapchat threw shade on Facebook’s data-breach scandal by introducing a custom filter.